The Coca-Cola Company
Coca-Cola Essence Music Festival Promotion
As the annual sponsor of the Essence Music Festival in New Orleans, Coca-Cola wanted to embrace a look and feel that captured the spirit of the festival. As a freelancer, I provided various creative concepts for the client to consider.
Layout and design of
• outdoor posters
• table tent cards
• outdoor wall panels
Coca-Cola Winter POS Promotion
To create excitement and engage the consumer, Coca-Cola sought to create a campaign with point- of-sale items set in convenience stores that would encourage the customer to enter to win a snowboarding adventure to Michigan.
Layout, design and production of multiple point-of-sale items:
• in-store poster
• window clings
• window banners
• sweepstakes entry materials
Increased brand engagement with consumer and created excitement surrounding the winter adventure sweepstakes.