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The Coca-Cola Company

Coca-Cola Essence Music Festival Promotion

As the annual sponsor of the Essence Music Festival in New Orleans, Coca-Cola wanted to embrace a look and feel that captured the spirit
of the festival. As a freelancer, I provided various creative concepts for the client to consider.

Layout and design of

• outdoor posters

• table tent cards

• outdoor wall panels

Coca-Cola Winter POS Promotion

To create excitement and engage the consumer, Coca-Cola sought to create a campaign with point- of-sale items set in convenience stores that would encourage the customer to enter to win a snowboarding adventure to Michigan.

Layout, design and production of multiple
point-of-sale items:

• in-store poster

• window clings

• window banners

• sweepstakes entry materials

Increased brand engagement with consumer
and created excitement surrounding the winter adventure sweepstakes.

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