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Promotional collateral binder and templates

for Cadillac’s national promotions

Local automotive dealers could customize their promotional materials to integrate with Cadillac’s

national campaign sponsorships: PGA Golf, Olympic Swimming and Formula One Racing.


  • Layout, design, and production

  • Vendor coordination and management 
    with overseas vendor to produce unique aluminum 
    binder with silkscreened translucent plastic dividers

  • Created detailed print instructions for use
    by dealer’s vendors

Enabled auto dealers to customize their promotions, further enhancing national brand recognition across major U.S. markets.

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