Promotional collateral binder and templates for Cadillac’s national promotions
Local automotive dealers could customize their promotional materials to integrate with Cadillac’s
national campaign sponsorships: PGA Golf, Olympic Swimming and Formula One Racing.
Layout, design, and production
Vendor coordination and management
with overseas vendor to produce unique aluminum binder with silkscreened translucent plastic dividers
Created detailed print instructions for use
by dealer’s vendors
Enabled auto dealers to customize their promotions, further enhancing national brand recognition across major U.S. markets.