Cadillac

Promotional collateral binder and templates for Cadillac’s national promotions

 

Local automotive dealers could customize their promotional materials to integrate with Cadillac’s

national campaign sponsorships: PGA Golf, Olympic Swimming and Formula One Racing.

 

  • Layout, design, and production

  • Vendor coordination and management 
    with overseas vendor to produce unique aluminum 
    binder with silkscreened translucent plastic dividers

  • Created detailed print instructions for use
    by dealer’s vendors

Enabled auto dealers to customize their promotions, further enhancing national brand recognition across major U.S. markets.