Cadillac

Promotional collateral binder and templates

for Cadillac’s national promotions

Local automotive dealers could customize their promotional materials to integrate with Cadillac’s

national campaign sponsorships: PGA Golf, Olympic Swimming and Formula One Racing.

• Layout, design, and production

• Vendor coordination and management 
  with overseas vendor to produce unique aluminum binder with silkscreened translucent plastic dividers

• Created detailed print instructions for use
  by dealer’s vendors

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Enabled auto dealers to customize their promotions, further enhancing national brand recognition across major U.S. markets.