Mississippi Power, part of The Southern Company, approached me to design an ad for their Project SHARE program — an initiative that offers emergency assistance for individuals facing financial hardship, including the elderly, disabled, unemployed, and those dealing with illness. 

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Working within provided brand guidelines, copy, and ad dimensions, I developed multiple creative concepts tailored for the December Giving Thanks issue of South Mississippi Living magazine. The designs aimed to capture the spirit of generosity and support during the holiday season while remaining consistent with the company's branding.

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In addition, I was tasked with concept development for Mississippi Power's Spring Energy Efficiency campaign. I explored a variety of visual directions and messaging approaches, delivering several concepts to support the launch and help communicate energy-saving strategies to customers in an engaging and accessible way.